Publishing paths
Building a Writing Platform Before Publication
It's totally normal to feel unsure about how to start building your writing platform before you have a book out. You want to connect with readers and industry folks, but the path isn't always clear. Your question shows you're thinking ahead and want to make smart moves that serve your writing career.
Direct answer
Start by focusing on creating a small but engaged audience around your writing interests and personality. Share insights about your genre, your writing process, or themes your story explores. Use social media platforms that feel natural to you, whether that's Twitter, Instagram, or a dedicated blog. The goal isn't to chase followers but to build genuine connections and establish your voice as a writer.
Next, consider offering value without selling your book—think about sharing short excerpts, writing tips, or reflections on storytelling challenges you encounter. Engaging in online writing communities or attending local events can deepen relationships and expand your network. Remember, building a platform is about consistent, authentic presence rather than flashy promotion.
Finally, track your progress with small goals like posting once a week or responding to comments. Be patient and flexible; your platform will grow as you do. If you find yourself stuck or unsure about what to share or how to connect, working with a book coach can provide tailored guidance and accountability to help you build a platform that feels right for you and supports your publishing journey.
What this looks like in practice
Early draft stage
You’ve just started writing your novel and want to start building a presence.
You might be hesitant to share anything because the book isn’t finished or polished.
You begin sharing small insights about your writing process or genre interests, attracting like-minded readers and writers.
Revision stage
You’re revising your manuscript and want to expand your network before querying.
You’re focused solely on your manuscript and haven’t engaged much with potential readers or industry contacts.
You’re actively participating in online writing communities and sharing thoughtful content related to your story’s themes, building meaningful connections.
Before querying or publishing
You’re preparing to submit your manuscript or go indie and want a ready audience.
You have little to no platform or following to help amplify your book launch.
You have a small but engaged group of followers who are interested in your work and ready to support your launch.
How Story Salon helps
At Story Salon, I help writers develop their unique author voice and platform in ways that feel authentic and manageable, guiding them through this often overwhelming stage with practical support and encouragement.